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There are situations when way-out-there shots are possible, but only when conditions are nearly ideal — and only when you’ve prepared for this ahead of time.

Topography, wind direction, height, cover, and stealth all factor into the perfect stand setup.

New technology, better cuts, and innovative materials enhance comfort to the point where all your customers have to do is concentrate on the shot.

When it comes time to build and otherwise accessorize some killer hunting arrows, show your customers the latest stuff that offers real benefits.

If you’re hunting whitetails on their level — not from a tree stand — you’ve got to figure out a way to stop stinkin’ like a human.

Keep an eye on the sky to determine when and where duck hunting will be best.

Identify and eliminate potential noise-making, deer-alerting equipment issues before the moment of truth.

Thinner, fatter, stronger, faster—the Class of 2011 has new, exciting technology for every rig and goal.

How one hunter’s split-second decision about a doe led to an opportunity at a big buck.

Bag more ducks with these three tips from the pros who’ve been there, done that.

Ground-breaking new models in virtually all major categories mean your customers have some serious upgrade options to consider.

Deer-hunting success is a lot like good real estate: location, location, location.

Overhunting prime buck spots might be the biggest mistake whitetail hunters throughout the country make. Here’s how to minimize pressure.

Two days of little action are followed by hours spent in pursuit of a tenacious quality buck.

Plenty of innovation aimed at making sight pins brighter make for an exciting time in sight development.

Summer is downtime for most predator hunters, but for coyote fanatics, there is no off-season!

"Walking up ducks" can be more of a challenge than it seems, but the rewards are great.

Bigger isn’t always better when it comes to hunting land.

Setting your sights on game out West requires quality, rugged, high-powered glass. Here’s why.

A recent company facelift—including more emphasis on its dealer network and production efficiencies—has this innovator poised for the next level.