Z-Man Fishing Products not only makes some killer fishing lures — think ChatterBaits! — but the company knocks it out of the park with social media, too.

Check out the must-see 2-minute Facebook video below. Someone at Z-Man had the great idea to dive into the company’s books to see how much various employees have spent on Z-Man products through the years (not including their employee discount). The actual number is hidden from them but shows on the white board they’re holding.

The text accompanying the video on Facebook said, “Z-Man wives, please don’t watch this.”

Brilliant!