The author discovers that the Z-Man SMH WormZ, because of its unique construction, will often catch more bass than his favorite soft plastics.

Most anglers use a Z-Man ChatterBait for shallow-water largemouths. Here’s video proof the lure is deadly for deep-water bass, too.

Jeff Gustafson of Kenora, Ontario, became the first Canadian to win the “Super Bowl of bass fishing,” the 2023 Bassmaster Classic.

Tournament bass pro Matt Stefan reveals a wacky rig technique unlike anything you’ve seen before.

Many summertime bass move to deep weedlines, and the best way to catch them is with a jigworm (aka Ned Rig).

Canadian Jeff Gustafson dominated the field at the recent BASS Elite on the Tennessee River, and he caught every one of his 20 smallmouth bass (four day event) on the same lure type.

Designed by professional angler and noted jig-fishing specialist David Walker, CrossEyeZ flipping jigs are built using heavy duty 4/0 VMC flipping hooks hand-picked by Walker.

Spring largemouth bass fishing can be feast or famine, but these two lures will stack the odds in your favor.

In the latest fishing industry news, Aqua-Vu prostaffer Brian Brosdahl hits the road on his winter ice fishing tour and Hawaii grapples with invasive tilapia.

In the latest fishing industry news, Huk agrees to be presenting sponsor for the Bassmaster Classic and Z-Man hooks top awards at the Pitman Creek distributor show.