Fishing Industry Veteran Doug Minor Joins American Baitworks

Fishing industry veteran Doug Minor has joined the American Baitworks team after 37 years with Strike King Lure Company.

Fishing Industry Veteran Doug Minor Joins American Baitworks

Fishing industry veteran Doug Minor has joined the American Baitworks team after 37 years with Strike King Lure Company.

 “There is a very bright future for our company and our family of brands at American Baitworks," said Robert Greenberg, American Baitworks Founder and CEO. "Doug’s passion and enthusiasm is unbridled and he brings with him the experience we need to establish American Baitworks as a leader in our industry.” 

Minor joins the company July 7 as President. American Baitworks is based in Ocean Springs, Mississippi, and is comprised of Freedom Tackle, Halo Fishing Rods, NetBait Tackle, Scum Frog, Snag Proof and STH Bait Co. 

“I’m truly blessed to have an opportunity to join and work with our growing team at American Baitworks. I see such tremendous opportunity to make a difference in and for the fishing industry with our brands and through our team,” Minor said.

“In my time in the industry I have been fortunate to have made lifelong relationships and friendships through a shared passion for the outdoors. I’m excited and looking forward to continuing those relationships in my new role at American Baitworks.”

Doug Minor, President of American Baitworks
Doug Minor, President of American Baitworks


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