A recognized name across the outdoor industry, Plano Synergy adds Justina K. Whalen to its team of knowledgeable employees.

Jumping into her new role on August 4, 2014, Whalen serves as a key liaison between the company's internal marketing and public relations personnel and Plano Synergy's extensive pro staff team. Working under Plano Synergy Director of Marketing Ben Rand, Whalen's focus is the representation of Plano Synergy's Frabill, Plano and Tenzing brands, as well as building and maintaining a reputable pro staff.

Always growing its pro staff — approximately 150 strong for Plano, Tenzing and Frabill — Plano Synergy uses these individuals to promote the benefits and functionality of its products.

"We choose our pro staffers carefully based on the manner and care they employ in representing our products," Rand said. "We rely on them heavily for feedback and input to ensure we are providing the hunting and fishing public with the very best products available."

Whalen, a graduate and research assistant at the University of Arizona, is excited to take on her new role.

"I look forward to meeting and working with other people who have a true passion for outdoor sports and for conservation," Whalen said.

For more information about Plano Synergy, visit www.planosynergy.com.