If all of your spinnerbaits feature an open loop, then you’re missing out, especially in northern pike country.

The Northland Fishing Tackle Tungsten Flat Fry Jig is a great choice when ice fishing pressured panfish waters.

The new Northland Reed-Runner Walking and Popping Frogs are 100 percent weedless and available in a wide variety of color patterns.

Canadian Jeff Gustafson dominated the field at the recent BASS Elite on the Tennessee River, and he caught every one of his 20 smallmouth bass (four day event) on the same lure type.

You can’t catch big crappies when your lure is in the mouth of small ones. By choosing the right size lure you can weed out almost all of the smaller fish.

With a solid understanding of natural bait preferences, ice anglers who aren’t choosy about species can often catch northern pike and bass in the same areas.

Spring largemouth bass fishing can be feast or famine, but these two lures will stack the odds in your favor.

Some basic principles of fishing should be kept in mind regardless of what fish you want to catch or the time of year. Here are five tips for more ice fishing success.

Want to catch more walleyes? Use the freshest, most lively bait possible and the best live bait rigs to offer realistic presenations for more strikes.