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Many retailers say camo can be a hard item to sell. SITKA Gear offers some thoughts on how to beat that rap and add a nice profit margin to your archery pro shop.

Check out Rocky Boots' great new selection of turkey footwear and rain gear.

Members of the silver medal 2012 U.S. Olympic archery team talk about their experiences in competition, the team concept, and bowhunting.

Jace Bauserman shows off some of his favorite tricks for hunting turkeys from a ground blind.

Coyote hunting takes patience. Mark Kayser had a successful hunt in Wyoming but he encourages predator hunters to be prepared to stay and wait.

Mark Kayser hunts pressured coyotes in north-central Wyoming and shows how deer can be attracted to predator calls too.

Tracy goes through a opening morning calling set up and how his calling changes depending on the turkeys response.

Watch a roadkill deer in the trunk of a car decide it''s not ready to be dinner for a Michigan family.

Jace Bauserman offers tips on how to best utilize your turkey decoys during spring gobbler season.

The youth movement in archery is in full swing. Plano has bowcases to help your shop connect with the market.

Bowfishing is a hot segment in the archery business. Cajun Archery has tips for bringing bowfishers to your archery shop.

The latest and greatest in archery gear was on display at the ATA Show in Louisville, Kentucky. Take a look at what''s headed to an archery shop near you.

It's classic Uncle Ted. Rocker, sportsman, and NRA board member, Ted Nugent sounds off on Barack Obama, Piers Morgan and what SHOT Show means to the economy.

With this new mechanical release you can bump up your shooting performance dramatically without it affecting your shooting form or accuracy. The Equalizer is the most important new invention in bowhunting in a long, long time.

Lightning fast at 515 fps, the TRX Ultra Vision crossbow is equipped with the TenPoint Vision HD 3-12X digital rangefinding crossbow scope.

Do you think this wild turkey has a bad wing, and that’s why it tries to escape the bobcat on foot?

Looking back at the first-annual Archery & Bowhunting Supershow and other memorable events from the 2026 ATA Show Week.

The Razor APX hunting knife from Outdoor Edge delivers lightweight precision and tool-free blade changes for confident performance in the field.

The author has been building and maintaining food plots for 30 years, but he made two big blunders in 2025.

Built for late-season hunts, the Magellan Outdoors Pro Hunt Raghorn boot delivers insulated warmth, waterproof protection and dependable traction in rugged terrain.