Just in time for the holidays, Beretta has opened pop-up retail locations in three major cities to expand its shopping experience.

Beretta has opened pop-up retail locations in Atlanta and Minneapolis, and will open a third in Denver. The pop-ups will feature newly launched tactical defense training gear, waterfowl collections and traditional fall/winter hunting accessories for consumers to consider for their next training day, competition or adventure in the field.

The stores will be open for a limited time. Locations include:

— Lenox Square Mall in Buckhead, near Atlanta
— Mall of America in Bloomington, near Minneapolis
— Cherry Creek Center in Denver, which will open Oct. 17. 

“The Beretta USA retail pop-up concept is an exciting way for the Beretta customer to come feel the Beretta line of clothing and accessories and to discover and learn how Beretta’s 1-2-3 layering system was developed with the hunter and shooter's performance in mind," said Travis Haglin, Director of Premium Business Unit.

"One can feel how the first layer is designed to manage moisture, the second layer uses innovative fabrics to regulate your temperature, and the third layer uses cutting edge technical material to protect you from the harshest elements. These locations are operational for only 90 days, so choose your closest city and plan a visit.” 

According to Beretta, the new Xtreme Waterfowl Gear collection was born from an understanding of and created in collaboration with hunters who endure conditions where warmth and comfort are essential. The collection features technical performance fabrics that are windproof, waterproof, abrasion-resistant and breathable in order to fulfill the specific needs and demands of today’s waterfowler.

The waterfowl clothing unites a proprietary BCMS (Beretta Clothing Modular System) with Gore-Tex and Polartec fabrics designed to provide enhanced protection from the elements, improve thermal regulation, and support an increased range of motion. The collection includes insulating jackets, sweaters, vests, and bibs as well as accessory items such as hats, neck gaiters, and gloves. 

The new Beretta Defense Training Gear line provides the maximum technical performance to everyday tactical shooters and defense enthusiasts. Fabrics are designed to improve thermal regulation, enhance ergonomics and expand mobility. This collection features performance shirts, BDU Pants, waterproof and softshell jackets, shooting protection and more to advance performance in any training or defense situation.