Super Bowl Commercial From Bass Pro Shops and Cabela's

Some people watch the Super Bowl as much for the commercials as the big game. For the first time in its history, Bass Pro Shops and Cabela's purchased a 60-second spot. If you missed it, you can check it out here.

Super Bowl Commercial From Bass Pro Shops and Cabela's

During the 2021 Super Bowl, a 30-second commercial was reported to cost $5.5 million. Those companies that shell out big money to promote their brand during the big game are household names such as Amazon, Anheuser-Bush, M&M, Toyota and others.

This year, two brands well known to anglers and hunters — Bass Pro Shops and Cabela's — decided to run a Super Bowl commercial for the first time. With beautiful cinematography and a genuine tone filled with hope, the 60-second commercial, titled “Get Back to Nature,” featured people everywhere returning to adventure in the great outdoors.

"In times like these, we need nature more than ever,” said noted conservationist and Bass Pro Shops Founder Johnny Morris. “If there is a bright spot in these challenging times, it's that's more families are discovering the outdoors than ever before. Casting a line on the water, hiking in the woods and camping out under the stars provide us all with much more than social distancing.

"On the eve of the 50th anniversary of Bass Pro Shops, in addition to providing added inspiration for families to get out in nature together, we wanted to celebrate and say thank you to our incredibly talented and passionate team members at Bass Pro Shops and Cabela's stores across North America who have very deservingly earned the reputation as, 'The World's Foremost Outfitters.'" 

Fifty years ago, as an avid young angler, Johnny Morris founded Bass Pro Shops in the back of his father's liquor store in Springfield, Missouri, the company's sole location for its first 13 years. Over the course of the years that followed, the outdoor retailer has established itself as one of America's most iconic outdoor brands. In 2019 Bass Pro Shops was recognized as the #3 Most Reputable Retailer in America by Reputation.com. Bass Pro Shops acquired Cabela's in 2016.

If you missed the commercial, or would simply like to watch it again, then check it out below.

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