Some of the best new bow gear for 2013 was on display at the 5th Annual Mathews Retailer Business Show, held December 3-5 at the Chula Vista Resort in Wisconsin Dells, WI.

Several members of team Archery Business were on hand for the show that is held exclusively for Mathews retailers, Lost Camo licensees, and Mathews TV sponsors—and highlights all the latest Mathews and Mission bows and Lost Camo licensed products.

More than 150 Lost Camo licensees and nearly 400 Mathews retailers were on hand for the event, which also offered an opportunity to “test drive” the latest Mathews bows, which include the Creed with its new Simplex Solocam design, and the Monster Chill dual cam, part of the Mathews McPherson Series line.

For more on Mathews see www.mathewsinc.com

Corrine Bundy of Mathews Inc. with David Potts of Axion Archery—which has introduced the unique Axion Pulse fully automatic rest for 2013. www.axionarchery.com

David Langston of treestand safety specialist Hunter Safety System caught in the act of explaining the features of the new HSS Helium harness, covered in Lost Camo, to Toby Shaw of Archery Business/Bowhunting World.

Butch Thomas of Morrell shows off the new Morrell Vital Signs target—just one of this target specialist’s many unique, eye-catching designs—as Brad Strandlund looks on.

Robert Tuchrelo and Kurt Allman hold up bows decked out with the new White Rhino Heated Bow Grips—a great way to keep your customers on stand, and more accurate, when temps fall.