In the 11-minute YouTube video below, well-known professional bass angler Edwin Evers tries a new style of bass bait (it originated in Japan) that looks like nothing natural in a bass’ world. The generic term for this soft-plastic bait is an urchin, and the brand/bait that started it all is the Hideup Coike (pronounced koy-kay). Of course, many lure companies were quick to capitalize on the craze by making their own versions.

In this video, Evers tests the spiky, floating urchin made by Berkley called PowerBait MaxScent “Moeba.” It currently comes in either 3.5- or 4.5-inch sizes in a half dozen colors.

As you’ll see in the video, rigging the Moeba (or any urchin-style bait) is unique due to its odd shape. After it’s rigged, however, you cast and retrieve it much the same way you would a wacky worm or unweighted Texas-rigged worm — meaning slow. Evers also provides tips on how to detect the strike.

Note: Don’t be surprised if you have trouble finding this new bait style at your local fishing retailer; the demand right now is crazy-high!