A dot is the simplest of punctuations and reticles. In either case, it signals the end of all that matters.

From open sights to variable magnification and BDC scopes, red dots and even lasers and night-vision optics, predator hunters have never had it so good.

Small animals call for bullet paths that stay near sight-line at mid-range, not arcs that cross it far away.

Take the guesswork out of bullet drop by sighting-in for maximizing a rifle’s lethal range.

It doesn’t matter if you’re going by plane, train or automobile, if you’re traveling with a rifle, the first thing you need to do when you get to your hunting destination is check to make sure it’s still sighted-in properly.

Calculating any rifle’s maximum point blank range (MPBR) can be as easy as punching a few numbers into a ballistics calculator and spending a little time at the range.