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Thoughtful design, use of high-quality raw materials and attention to the details that matter are hallmarks of this industry newcomer’s entrance into the hunting apparel category.

New for 2015 from Victory Archery is the 204-diameter Rip. This precision arrow is available in three straightness tolerances and features Victory’s spine-alignment production process.

Crystal-clear HD optics and an 80 mm objective diameter makes for exceptional detail recognition and bright images even in less-than-ideal light conditions.

New from ScentBlocker is the unique Nose Blocker, a plant-based calming spray.

The convenient Tree Stand Buddy makes hanging treestands easier, faster and – most importantly – safer.

At the 2015 ATA Show, Lumenok formally presented Mary Hale of the Pink Arrow Project with a significant contribution taken from a portion of sales of the Pink Lumenok.

The new Galleann Jacket and Pant are, like all Prois apparel, designed to fit a woman’s body while delivering the performance that female hunters demand.

New for 2015, the Core4Element Element XT combines a softshell outer layer with high-tech Primaloft to create a system that'll keep tree stand hunters warm the whole hunt.

New for turkey hunters this year, the Kill Switch from Third Kind Blinds is a first-of-its-kind mechanical decapitation broadhead with a whopping 5” cutting surface and field-point accuracy.

With six digital hunting patterns -- including Frigid, Stalker and Ridgeline -- and two mimicry patterns -- including Deserted, Marsh and Cascade -- Element Outdoors can help keep a hunter out of sight no matter the game.

Years of planning and design lead Trophy Taker Founder Dan Evans to the Option sight - a true innovation that combines the elements of a fixed and movable pin sight into one package.

The aluminum riser combined with Elite's cams merge to create an accurate and deadly bowhunting combination.

The 2015 lineup from Just For Does contains everything a female hunter could want for scent-free personal care.

With the launch of the new Tactical UltraRest HDX, Quality Archery Design continues to build on it's line of arrow rests.

In the new Ace Micro fall-away rest, the folks at Ripcord Arrow Rest combined the best of their popular Code Red line with additional features bowhunters are sure to love.

Known for producing top-end bow accessories, the crew at Archer Xtreme has done it again. According to AXT’s Mark Garcia, the new-for-2015 Nitrix Quiver is a “Revolutionary advancement in quiver design.”

The new Penny Snood from features a relaxed feeding position to keep turkeys at ease as they come in.

Chasing deer with a bow in bitter temperatures requires tough equipment. Here's what you'll need.

If you want camo that you can wear around town to show off your love of hunting and the outdoors, check out these patterns.

A field-point-only target, the Discharge will fit comfortably inside of a truck or a large backpack. A true go-anywhere system to keep you dialed in, the Discharge from Rinehart is worth a look.