GSM Adds Birchwood-Casey to Growing Line

Texas-based GSM has acquired Birchwood-Casey, maker of shooting targets and cleaning supplies, to add to its growing line of outdoors companies.

GSM Adds Birchwood-Casey to Growing Line

Birchwood-Casey, which has been purchased by GSM, has seven decades of experience producing targets and cleaning supplies for shooting sports enthusiasts. (Photo: Birchwood-Casey)

GSM Outdoors, a multi-brand manufacturer and technology innovator of specialized hunting and shooting gear, has acquired Birchwood-Casey shooting sports brand.

"Few brands in the hunting and shooting industry enjoy such long-lived success and respected reputation as does Birchwood-Casey," said Eddie Castro, CEO of GSM Outdoors. "Shooting enthusiasts of all ages instantly associate the familiar red, white, and blue labels they see on gun store shelves with quality products they can trust to use on their firearms — just like their fathers, grandfathers, and great-grandfathers did. That deserved recognition and reputation aligns perfectly with our existing brand line-up, making Birchwood-Casey a most welcome addition to the GSM family of brands."

For more than 70 years, Birchwood-Casey has been a leading manufacturer of professional-grade gun care products used by trained gunsmiths and shooting enthusiasts. Birchwood-Casey is known as a go-to name for premium gun cleaning and refinishing solutions.

In addition to its gun care products, Birchwood-Casey is also manufactures firearm targets for training, recreation, and competition. Its line includes conventional paper bullseye and silhouette targets, reactive steel, photo-realistic wild game, and the popular Shoot•N•C high-visibility targets. Hunters, defense trainers, and competition shooters rely on Birchwood-Casey's diverse target solutions for specific applications.

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