Hunting apparel company First Lite recently announced its new proprietary camouflage pattern Specter (see photos), which it touts as “the first algorithm-generated camo engineered specifically for whitetail deer hunters.” The new pattern will be available across all First Lite whitetail hunting apparel. 

Specter camo was created via a nature-based algorithm that mimics naturally occurring patterns in the wild; First Lite says the pattern will help to distort and hide the human body. First Lite worked with seasoned whitetail experts to test the product in the field to ensure quality and efficacy. Specter is designed to function in a wide variety of environments, as well as from season to season.

Camo for Conservation

First Lite is dedicated to preserving land and wildlife with its successful Round Up for Conservation initiative, which has generated more than $100,000 in donations to conservation not-for-profits. The company is pairing the Specter camo launch with a new commitment to preserving the outdoors: First Lite's Camo for Conservation. A portion of all sales of Specter will go directly to the National Deer Association, an organization dedicated to preserving wild deer populations and habitats. 

"We're very excited about how our partnership has grown with First Lite, and the Camo for Conservation initiative is just the latest example of how we're working together for deer and hunters,” said Nick Pinizzotto, president and CEO of the National Deer Association. “A strong conservation focus is part of the fabric of the company, and this commitment further illustrates that.”