FeraDyne Outdoors acquires Tru-Fire

Respected release/accessory company joins team that includes Rage, Muzzy, Nockturnal, and more.
FeraDyne Outdoors acquires Tru-Fire

FeraDyne Outdoors, LLC, announced in August its acquisition of mechanical release specialist Tru-Fire Corporation, based in Fond du Lac, WI.

"We are very proud and excited to add Tru-Fire to our portfolio of industry-leading brands," said FeraDyne President and CEO Rich Krause. "The quality and innovation that the brand is known for is a natural and complementary fit to our other brands. The Tru-Fire brand helps us extend our strategy of offering the best performing and most innovative archery brands to our consumers and retail customers and expands our portfolio of premium, trusted, and innovative outdoor brands. We intend to continue building the business through both new-product development and acquisitions. We are 100-percent focused on delighting and serving our customers."

"We believe that the folks at FeraDyne are going to continue to do great things with Tru-Fire, and they will take the brand and the category to new highs with their innovation and marketing programs," said Steve Tentler, president of Tru-Fire. "In our opinion, they will be terrific for the business and our customers."

"We are absolutely thrilled to bring such an important brand into the fold," said FeraDyne Vice President, Sales and Marketing, Jon Syverson. "We can now offer our customers the very best mechanical broadheads, fixed broadheads, lighted nocks, and archery releases available in the industry."

Terms of the transaction were undisclosed.

FeraDyne Outdoors designs, manufactures, and sells a range of innovative outdoors product brands, including these leading archery and hunting brands: Rage Slipcam Broadheads, Rage Cage Quivers, Muzzy Broadheads, Muzzy Bow Fishing Gear, and Nockturnal Lighted Nocks.

Tru-Fire Corporation designs, manufactures, and sells a full range of top-quality archery releases and is the leading brand in the release category.

For information, contact FeraDyne Outdoors at (866) 387-9307.

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