Photo: National Shooting Sports Foundation
Men and women are spending millions of dollars on hunting and recreational shooting equipment every year. Do you know which brands they prefer?
During 2018, Southwick Associates surveyed more than 20,000 hunters and recreational shooters through its online HunterSurvey.com and ShooterSurvey.com sites to identify the top brands in the market.
In 2018, some of the most purchased hunting and shooting brands include the following:
Top rimfire rifle brand: Ruger/Sturm Ruger
Top handgun brand: Smith & Wesson
Top handgun ammunition brand: Federal (including Fusion)
Top reflex/red dot sight brand: Vortex
Top laser rangefinder brand: Nikon
Top laser sight brand: Crimson Trace
Top scope mount brand: Leupold
Top propellant/powder brand: Triple Seven
Top crossbow brand: Barnett
Top arrow brand: Easton
Top broadhead brand: Rage
Top archery sight brand: Trophy Ridge
Top reloading dies brand: Lee Precision
Top reloading powder brand: Hodgdon
Top reloading bullets brand: Hornady
Top decoy brand: Zink/Avian-X
Top game call brand: Primos
Top lure scent brand: Tink’s
Top hunting knife brand: Gerber
Top gun cleaning brand: Hoppes
Top holster/ammo belt brand: Uncle Mike’s
Top choke tube brand: Carlson
More than 100 products were examined in the Southwick Associates 2018 Hunting & Shooting Participation and Equipment Purchases Report. This in-depth resource illustrates sportsmen’s participation and shopping behaviors, including the percentage of sales occurring across different retail channels, brand purchased, price paid, and demographics for hunters and shooters buying specific products.
Additional information tracked in the detailed survey includes total days spent per activity, type of hunting/shooting activity, preferred species and where they hunt.
In addition to topline reports covering hunting and target shooting, annual reports also are offered by Southwick Associates for special segments including archery consumers, deer hunters, turkey hunters and waterfowl hunters. These reports provide the industry with an in-depth profile along with trend insights on the specific market.
