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Retailing Longevity: How Does It Happen?

The Archery Business 2011 Dealers of the Year speak out on how to lay the groundwork for a long and prosperous retailing career.
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Double Trouble: Shotgun and Rifle

Swing the predator-hunting odds in your favor by carrying a shotgun and a rifle to every stand.
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Don’t Get Lost While Hunting

Steps you can take to keep yourself on the path and away from a life-threatening situation.
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Last-Day Deer Hunting

This whopper whitetail fell to a savvy hunter on the last day of bow season. Lesson learned: It’s (almost) never too late!
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Huge Gar with Muzzy Gear

Mark Land of Muzzy poses with his 7 foot, 6-inch alligator gar that weighed an impressive 230 pounds—Land’s personal best and the largest of several outsized gar taken on the same summer trip.
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Archery Retailers vs. Archery Manufacturers

The 2011 Archery Business Dealers of the Year weigh in on some of their industry “pet peeves”—including how gear manufacturers can help pro shop retailers survive.
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Best of the Best: Bowhunting Gear

Who knows how to pick great gear? People whose livelihoods depend on it—pro shop retailers. Come along as the Archery Business Dealer Advisory Board weighs in on some of the best new gear of 2011.
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Beware Of Pack Rats!

Sure, their cute and fuzzy, but these menacing rodents can leave your vehicle broken-down when you least expect it.
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Wisconsin Whoppers — Two Record Bucks In One Year

Two monster whitetails establish new record-book benchmarks in the Badger State.