Summertime largemouth bass attack hollow-bodied frogs, but the hooking percentage is often lower than desired. Here’s how to convert on those missed opportunities.

The new Tru-X is an upgraded version of Big Bite Bait’s top-selling swimmer head swimbait with more features and a high-end powder coat paint finish.

In the latest fishing industry news, Tightlines UV Technology is suing Pure Fishing, makers of the Berkley line of lures, for patent infringement for a number of soft plastic fishing lures produced by the tackle giant.