This intense bass boat video serves as a reminder that disaster can strike in a split-second, even on waters you know well.

Mercury Marine’s new 1st Mate Safety/Security system combines an intelligent hub, a set of wearable devices and a mobile‑device app that integrate with a boat’s propulsion systems to provide potentially lifesaving safety features and to help secure property from theft.

Bombardier Recreational Products has stopped production of its Evinrude outboard motors and entered into an agreement with Mercury Marine to support boat packages.

In the latest fishing industry news, Brunswick has trimmed its Mercury Marine workforce and a new report shows nationwide diversity among anglers is greater than ever.

In the latest fishing industry news, BDT Capital Partners of Chicago has purchased Lew's Holdings including Strike King Lures, Lew's Reels and Hunter Specialties.

In the latest fishing industry news, Brunswick Corporation has promoted Christopher Drees to president of Mercury Marine and American Baitworks has purchased 50 percent of Freedom Tackle.

In the latest fishing industry news, former Walmart vice president Jamie Sohosky has joined Bass Pro Shops as Chief Marketing Officer.