In the latest fishing industry news, Simms has aligned with the Bonefish & Tarpon Trust to help sponsor its Florida Keys Initiative and Bryan Thrift wins his first FLW Cup championship.

The annual International Convention of Allied Sportfishing Trades show — better known as the ICAST show — is where fishing companies reveal new products, make sales and celebrate freshwater and saltwater sportfishing. Here is some of the latest news from ICAST and in the fishing industry.

As the largest fishing trade show in the world, ICAST is the place to be to see all the latest innovations to help anglers catch more and bigger fish.

Lowrance, which is well known for its fishfinders, will soon offer trolling motors. This teaser video shows the new motor in action.

In the latest fishing industry news, former Walmart vice president Jamie Sohosky has joined Bass Pro Shops as Chief Marketing Officer.