Product Profile: Prime bows

Racy new hunting, competition bows set to deliver stand-out accuracy.
Product Profile: Prime bows

Grace Engineering was founded in 1966 in Memphis, Michigan, but it wasn’t until 2001 that this family-owned business created the now-legendary G5 Brand. Propelled by its first broadhead marvel—the all-steel, one-piece, 3-blade Montec—G5 Outdoors has grown in leaps and bounds. Besides offering both fixed and mechanical broadheads that provide hunters the “red-carpet” treatment to their downed game, G5 also offers premium accessories such as sights, quivers, rests, and trusted peep sights.

According to CEO Louis Grace, G5 Outdoors actually didn’t start dabbling in the bow arena until about six years ago.

“We started off building bows for Ross Archery from the blueprints they provided us, but when that came to a halt, we just kept on building bows,” said Grace. “That’s how Prime came to be.”

It’s no secret that Prime’s 2012 Shift LR turned plenty of heads, and it continues to be a top-seller today. Why? Look no further than its ground-breaking, accuracy-enhancing cam system, and premium Forged 7000 Series Aluminum Riser. Not only is this riser built like a rock, it’s also light and very compact. In addition, the beyond-parallel limbs and longer riser conquer the shortcomings of many short axle-to-axle bows, which is the fact that they tend to be a little less balanced and not as accurate as longer axle-to-axle models. With the Shift LR, the longer riser works in concert with the beyond parallel limbs to give this 30-inch axle-to-axle wonder undeniable stability and accuracy.

As for 2013, Prime has unleashed yet another impressive bow lineup. The 31-inch axle-to-axle Defy sports a forgiving 7.25-inch brace height yet can still reach speeds up to 330 fps. Sporting Prime’s new Ultra Fit Grip, which provides extra comfort and allows the shooter the capability to remove the grip for a thinner feel, this bow heeds the accuracy call. In addition, the Defy features the new PCX Cam and improved I-Glide Flex.

The 2013 Impact is also cloaked in purposeful new features like Prime’s new Extra Wide Limbs. Giving the bow a solid and stable platform, these technology-rich limbs enhance overall limb strength and reliability. The Impact, like all 2013 bows, also features 8190 BCY Strings. Grace had this to say about the addition:

“We now build custom strings for our bows that are much like specialized custom strings that are known to boost overall bow performance. These strings are stronger, more reliable, and faster.”

Target shooters are already raving about the 39.25-inch axle-to-axle, 4.6-pound One. Sporting the PCT Cam, which was developed specifically for the target crowd, the PCT features both a cable draw stop and a limb draw stop. This allows shooters to do some testing and see which option works best for them.

Grace was also excited about Prime’s eye-catching finishes.

“We do a special decoration process called Durafuse,” he explained. “We don’t use hydrographics, but rather utilize a special transfer ink process that is much better in the sense that the ink is subsurface, making the bow stronger and more durable.”

Looking ahead, Prime has no plans but to continue to climb the bow food chain. The goal? To make Prime and sister brand Quest the top bow brands in the world, and continue to offer different bows at different price points for shooters young and old.

For more contact Prime/G5 Outdoors: (866) 456-8839;


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