Long the standard for international competition traps and used by the world's top shooting grounds, Promatic's Super Sporter has been updated for 2015 with new design features.

Can a muzzleloader with a short 20-inch barrel give big-rifle performance? This one does!

Need one gun to do everything? Merkel's straight-pull RX Helix Explorer is built for speed — it's quick-shooting and allows you to change calibers quickly.

Born of the raft guiding industry in the heat of the Grand Canyon, Canyon Coolers has updated its line to include a 22 quart cooler with a rifle sling, a 35 quart cooler and a new five gallon water cooler for a price well below competitors.

Poised to set a new standard for hunting arrow performance, the all-new Maxima® BLU™ RZ hunting arrow combines the same world-class speed and accuracy of the Maxima Blue Streak® with the breakthrough broadhead accuracy of the popular Maxima RED®.

The new CORE Series offers next-to-skin pieces in three weights, developed to allow the hunter to fine tune their system to their activity type or environmental conditions.

With key improvements to an already strong line of high-quality, durable food plot spreaders, Moultrie has delivered what every property manager needs – a better solution for preparing food plots.

By re-introducing the Fanatic Jacket and Bib and adding a Hoody and Lite Series to the Fanatic line, Sitka has built a system to answer the demands of the Whitetail fanatic.

Re-engineered for 2015, the Stratus system that includes Jacket, Pant and Vest boasts the label of most versatile in Sitka’s Whitetail line.

Delivering the ultimate in warmth and quiet performance, the new Celsius Jacket and Shacket set will have you re-thinking the meaning of quiet insulation.

New for 2015, Millennium Tree Stands has lightened up its popular M50 with an all-new aluminum model that'll help hunters get above their game.

New for 2015 from Victory Archery is the 204-diameter Rip. This precision arrow is available in three straightness tolerances and features Victory’s spine-alignment production process.

Crystal-clear HD optics and an 80 mm objective diameter makes for exceptional detail recognition and bright images even in less-than-ideal light conditions.

The convenient Tree Stand Buddy makes hanging treestands easier, faster and – most importantly – safer.

At the 2015 ATA Show, Lumenok formally presented Mary Hale of the Pink Arrow Project with a significant contribution taken from a portion of sales of the Pink Lumenok.

The new Galleann Jacket and Pant are, like all Prois apparel, designed to fit a woman’s body while delivering the performance that female hunters demand.

New for 2015, the Core4Element Element XT combines a softshell outer layer with high-tech Primaloft to create a system that'll keep tree stand hunters warm the whole hunt.