Swarovski Optik Articles

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Kansas Whitetails — The Third Time’s a Charm

Success can be elusive, especially when the prize is a trophy Kansas whitetail buck.

Swarovski Pure 10x52mm

Swarovski NL Pure 10x52mm Binocular

Swarovski Optik has announced the addition of a 10x52mm option to its NL Pure family of binoculars.

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Riflescopes: First Focal Plane or Second?

Where the reticle is positioned in the scope affects how you see it and use it as you dial the magnification up and down.

January 17, 2024

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7 Things to Know Before Choosing a Scope for Your Rifle

From reticle choice to adjusting a scope's diopter, choosing a scope for your rifle requires an understanding of how each component works and impacts performance.