If all of your spinnerbaits feature an open loop, then you’re missing out, especially in northern pike country.

Well-known lure manufacturer Rapala is king of clever billboard signs. Here are the author’s 25 favorites.

A cork board fishing lure display is a clever way for avid youth anglers to celebrate their PBs (personal bests).

Tournament bass pro Matt Stefan reveals a wacky rig technique unlike anything you’ve seen before.