Matt Robertson is a professional bass angler who competes on the Bassmaster Elite Series. He’s qualified for the Bassmaster Classic three times, and although he’s fished as a full-time pro for only a couple years, he’s already topped $200,000 in career earnings.

Robertson has several well-known outdoor brands as sponsors, including Abu Garcia, Berkley, Power-Pole and Mossberg, but it’s his association with legendary rod-maker Ugly Stik that appeals most with a tremendous number of weekend warrior anglers. Ugly Stik fishing rods are popular for catching everything from catfish and carp to panfish and pike, and Robertson is expanding the brand’s reach to the bass crowd, too.

In the 6-minute video below, which has been viewed nearly 75,000 times on YouTube, Robertson takes part in the prestigious National Spelling Bee. The YouTube description states:

“A pro at fishing competitions, can he bring that same skill and tenacity to the Spelling Bee? Or will he face fremdschämen? (Fremdschämen: to experience vicious embarrassment).”

“Ready for your chance at the spotlight? You can register for the National Spelling Bee at www.spellingbee.com. Or, you know, if you’re normal and would rather just go fishing, you can head to www.purefishing.com/pages/ugly-stik to get geared up for a day on the water. That sounds like a recipe for sólarfrí (the joy of unexpected freedom).”

FYI: Matt lets it roll with his language, causing video editors to lean heavily on the censor/beep tool.