In most parts of the country, squirrel season is in full swing. Whether you pursue bushy tails for table fare, to hone your hunting skills or just to spend some time with friends and family in the woods when the weather is still nice, you may be throwing away money.
That's right, there's a place in northern Wisconsin that will pay you cold, hard cash for squirrel tails that were likely going to be tossed anyway. What's even better is they will double the cash value when you choose to exchange the tails for lures. That place is Sheldons' Inc., maker of Mepps spinners.
Humble Beginnings
The original Mepps spinner was invented by a French engineer by the name of Andre Meulnart in 1938. Todd Sheldon discovered the Mepps spinner in 1951. One had been given to him by Frank Velek, a WWII veteran who brought it back as a souvenir. After a poor start to a day of fishing, Todd decided to tie on something different and try to change his luck. Not long after tying on the Mepps spinner, Todd had caught four trout weighing more than 12 pounds total.
Luckily for the fishing industry, Todd wasn't just your average fisherman. He was also the owner of a successful tackle store in Antigo, Wisconsin, and he recognized the potential of the Mepps spinner. Some of the first Mepps spinners sold in Todd's tackle shop were procured by trading a French woman nylon stockings for the lures.
Demand for the lures grew so greatly that Todd began buying the lures directly from Meulnart's factory. Sheldons' Inc. now owns Mepps S.A. (Mepps France) and Mister Twister. The company started in a 10-foot-square room in the back of a sport shop, and now occupies a 50,000-square-foot corporate headquarters run by Todd's son, Mike Sheldon, manufacturing more than 4,000 different Mepps spinners and spoons.
The story of how the hooks of the Mepps spinners came to be tied with squirrel tails has a similar serendipitous start. Todd Sheldon was out fishing once again, except this time he had some decent luck and caught his limit of trout. On his way back to his car, he met a boy who had also caught a limit of trout on Mepps spinners, but all of his fish were bigger than Todd's. Todd noticed the Mepps spinner on the boy's line had a small tuft of squirrel tail tied to it. Soon after, Todd was experimenting with different types of hair and fur for the tail dressings, finally settling on squirrel and deer tails.
Why Squirrel Tails?
Now you're probably wondering, why does Sheldons' Inc. use squirrel tails instead of something more abundantly available?
Todd experimented with hair from numerous animals before deciding on squirrel tails. He tried bear, fox, coyote, badger, skunk and even Angus cow. However, no other material could replicate the pulsating action in the water created by the squirrel tail. That's because the hair on squirrel tails is just that, hair, with no dense underfur. Another benefit of squirrel tail is they're otherwise an unused byproduct of squirrel hunting. So rather than letting them go to waste, hunters can exchange them for lures or cash.
From Tail to Tackle Box
Lucky for me, I only live a couple hours from the Sheldons' Inc. facility and I was welcomed with open arms for a tour. When I pictured the assembly process that pumped out millions of lures per year, I was not imagining a single person in a back corner room surrounded by squirrel tails, a dye pot, washing machine and a dryer. But that's what I found.
That back room is where all the sorting, washing, dying and drying, and some of the tying, is done. I say some of the tying because Sheldons' Inc. also employs a handful of home tyers who receive sorted tails and bare hooks to tie on their own schedule. Each tail must be sorted and inspected for quality; tails that are damaged, losing hair or otherwise unusable are discarded. The rest are washed and dried and either left their natural color or dyed based on the lure's color scheme.

















