HHA Sports was founded by Harry Hamm in 1984 with the introduction of the Knucklehead folding stabilizer. Other products followed, but it was the Optimizer single-pin adjustable sight, unveiled in the mid-90s, that made HHA a household name. Today, the Wisconsin-based company continues to focus on what matters most to bowhunters: quality products made with American craftsmanship, state-of-the-art technology and unsurpassed customer service.
So what sets HHA’s products apart? What inspires the kind of consumer loyalty that has resulted in HHA sights winning the Bowhunting World Readers’ Choice Award 13 years in a row? Here’s what most people find outstanding about HHA and its products:
- HHA’s patented R.D.S. (Range. Dial. Shoot.) Technology delivers confidence-boosting accuracy through a simple two-distance calibration method.
- Optimizer sights feature A.R.M.O.R. Pin Technology, which is an indestructible, CNC-machined aluminum pin guard that encapsulates the fiber, ensuring its fully protected no matter where you take your passion takes you.
- Windage and elevation adjustments are tool-free, so you can easily make quick adjustments in the field or on the range.
- Peace of mind. All HHA products are manufactured in the U.S. and come with a 100 percent lifetime guarantee. If your product has an issue, you just return it to HHA, which will repair or replace it within 48 hours and return it to you.
You’ll get those benefits out of products like the Optimizer King Pin. This advanced single-pin sight allows for easy target acquisition. Thanks to what HHA touts as the “industry’s most accurate sight tape system;” the user simply sights-in at 20 and 60 yards and is then dialed in to the yard out to 100 yards. Archers who use multiple arrow and draw weights will enjoy the interchangeable wheels, which make changing tapes incredibly easy.
Other features include a sight-tape magnifier that makes adjustment to the ¼ yard possible and an optional Blue Burst light for making adjustments in dark ground blinds. A Blind 20 feature lets you return to your most common predetermined distance without looking. The Optimizer King Pin offers fully integrated second- and third-axis adjustment, and a wheel-forward design allows for mounting one-piece quivers.
For 2017, HHA introduced a product that wasn’t part of the Optimizer family — something the company hasn’t done in over 10 years. That product is the Virtus arrow rest. Built with versatility in mind, the Virtus is equipped with adequate windage adjustment to ensure perfect center shot alignment. The Gator Grip cord clamp enables easy timing cord adjustment and replacement, while the patent-pending LBS + system makes for silky-smooth operation and eliminates launcher bounce-back at the shot. Witness marks on all adjustments ensure precise alignment and timing.
All of that makes the Virtus a rest worth checking out, but consumers will be glad to know that part of the proceeds from Virtus sales also go to helping veterans. The Virtus — named after the word reserved for those displaying courage, character, honor and valor — part numbers include the number 22 to raise awareness of the 22 military veterans who commit suicide in America every day. HHA is donating 2.2 percent of the sales from Virtus arrow rests to Operation HHAUSA, a program directed at involving veterans in archery and hunting, which means HHA customers can shoot a quality arrow rest and know they’re helping to give back to those who’ve given so much to our country.