The #1 single-pin adjustable sight in the industry for nine years running, the HHA Sports Optimizer Lite Ultra DS-5519 is packed with exclusive features.

The editors help you stock footwear ready to help increase customer success.

Show your customers the best “Do-It-Yourself” travel/adventure gear to get the job done right.

Illinois hunters see Gov. Bruce Rauner as a potential new ally as they eye legislation that includes measures to ban the use of drones to track wildlife, allow silencers at gun ranges, expand coyote hunting to crossbows and resurrect a bobcat hunting season.

Shooting Sports Retailer gets an exclusive interview with Ruger CEO Mike Fifer to talk about how one of America's largest gun makers is dealing with a drop in sales and a market built increasingly on new, more urban shooters.

Didn’t go to Louisville? Here’s some new bow gear you might have missed.

After an impressive display of marksmanship and mental fortitude, Deaton navigated his way through an intense field of highly ranked archers from all over the world to find himself atop the podium in his rookie season on the World Cup tour.

Here’s how two expert waterfowlers find some of the hottest shooting of the year on do-it-yourself hunts to prime areas in southwestern Canada and the northwestern U.S.

With an Optimizer Speed Dial from HHA Sports on your crossbow, pinpoint accuracy at any range is just a dial away.

Show your customers the best “Do-It-Yourself” travel/adventure gear to get the job done right.