The premium cooler category has exploded in the past few years, with Yeti emerging as one of the industry standards. On a camping trip or backcountry hunt where you need to keep ice cold for days without replenishing, Yeti's coolers are the ticket. The downside, though, is that they're quite heavy. Maybe you don't need to keep a quartered deer on ice for days — maybe you just need to keep a few ducks or rabbits cold in your car on a warm day (or some beverages, for that matter).
The portable, soft-sided Yeti Hopper is the answer. Find more at www.yeticoolers.com