The National Shooting Sports Foundation's recently-released "Women Gun Owners" study showed most female gun owners aren’t into pink pistols or a “feminine” look in their firearms.
In fact, most of those surveyed said they couldn’t take daintily colored guns seriously.
“Two particularly strongly held opinions among women who did not care for guns in nontraditional colors and patterns is that guns in various colors make guns look like toys and are inappropriate for various activities such as concealed carry and hunting,” the study showed.
But what about last year’s major push from gunmakers to pattern their firearms in girl-friendly colors? The NSSF says it’s time for manufacturers to pay more attention to function and fit, rather than color.
“Consistent with Feminine Appeal, only one in five women indicated that they really like the colors and patterns on guns designed for women,” the study showed. “Over half of women preferred guns that look as though they mean business and that guns designed for women must be both high quality and appealing to look at.”
“A gun is a gun and it does what it does for a reason, and to sugarcoat it doesn’t change its function,” says Sarah Ahrens, a former Illinois police officer and Top Shot contestant. “It’s not an accessory that you can have out there for everybody to see at the gun range. I think guys are actually more into the customization than women.”
By far women shooters own more 9mm handguns than any other caliber, with nearly 40 percent owning nines and nearly 20 percent owning .22s. Interestingly, 11 percent owned .38s, but only 3.4 percent owned .380s — nearly half the number that owned .45s.
Most manufacturers seem to think that .38s and .380s are more appealing to women due to their lighter recoil, but clearly women who own guns vastly prefer 9mm and even .45s.
“I’m tired of gun store owners telling me all I should buy is a .38 revolver,” Ahrens says. “Look, I already did my research and I just want you to facilitate the transaction.”