Who owns modern sporting rifles?

A press release from Southwick Associates reports it and the NSSF published a supplement of The Customer Segmentation Analysis on the U.S. Commercial Firearms and Accessories Market report that details demographics, firearm-related activities, motivations, needs, purchase drivers and shopping habits of modern sporting rifle owners and those looking to buy in the next year.

Credit: Southwick Associate

What does the report say?

The report identifies the four firearm customer segments that make up 90 percent of the market. These four firearm customer segments consistent of 90 percent of modern sporting rifle owners or soon-to-be owners.

The ultimate findings are modern sporting rifle owners are younger, more active and spend more money.

The report found owners are six years younger on average than other gun owners and are more likely to be Hispanic. They’re also 58 percent more likely to use their MSR for recreational shooting and on average pay 33 percent more on a firearm.

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Where can I see the entire report?

The entire report can be purchased here. It is priced $1,360 for NSSF members and $1,600 for non-members. Potential buyers should contact lee@southwickassociates.com.

What else?

This report from the NSSF and Southwick Associates comes less than a month after The Pew Research Center released its own data about gun ownership.

Pew Research, in its study America’s Complex Relationship With Guns, reported details of variance centered on diversity of gun owners and their lifestyles and motives. Key takeaways from the report include:

  • Nine percent of gun owners say that all or most of their friends own guns, so nearly half who own firearms live in communities and sub-cultures where gun ownership is the norm.
  • One-in-10 Americans who do not own a gun say that all or most of their friends own guns.
  • Among those who grew up in a gun-owning household, men first fired a gun when they were, on average, 12 years old; while women of gun-owning households first fired a gun, on average, at age 17.
  • Two-thirds of gun owners cite protection as the No. 1 motivator to own a gun. Hunting was cited as a major reason for gun ownership by 38 percent of those surveyed.
  • Ninety-five percent of all gun owners believe that talking to children about gun safety is essential, followed by 66 percent who say all guns should be kept in a locked place when there are children living in the home.

“Study Shows Who’s Buying Modern Sporting Rifles” originally appeared on shootingsportsretailer.com

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