Major League Fishing (MLF) officially announced the signing of SIG SAUER as a sponsor for the popular made-for-television bass fishing events for the 2017 season. SIG is the only firearms manufacturer to currently sponsor MLF.

“SIG SAUER has a long, rich history as a leader in the firearms industry, but has also become a popular brand for shooting sports and personal defense; our audience knows them well as there is such a crossover between anglers and those who use firearms,” said MLF general manager Jim Wilburn. “SIG SAUER is known in the business world for its world-class excellence and operational achievements. It is a wonderful addition to our team of sponsors because of their great global vision and outstanding products, and they will be one of the first in their industry to participate in professional fishing.”

The 2017 MLF televised season begins Dec. 31, 2016, on the Outdoor Channel, with the first airing of the 2017 Summit Select.

MLF is in its fifth season. The format features the country’s top professional bass fishers competing in a live-action, head-to-head competition. Viewers are given an in-the-boat experience since each angler has a cameraman and live microphone following them.

The show has been very successful, including being rated Outdoor Channel’s No. 1 program in the first quarter 2016.

SIG’s sponsorship joins seven other newcomers along with more than 20 returning sponsors.

“We very much value our partnership with Major League Fishing because they have developed such an authentic model for their top-rated outdoor show,” said Tom Taylor, SIG chief marketing officer and executive vice president of sales. “Also, MLF reaches a demographic that is in line with our product lines, appealing to both fishing and shooting enthusiasts alike. This is a great fit for us, and we like the way MLF engages its audiences for sponsors.”