Whether products are brand new or receiving an upgrade, manufacturers are always pushing the envelope to deliver better gear to the end user. This week is no different. Here’s some relevant news from this week in the shooting industry. If you like what you see here, view full stories at shootingsportsretailer.com for exclusive industry news.

Week of Sept. 18


Recall Issued for BTI Aftermarket Product: M&P AR-15 Rifle Lower Parts Kit Complete

Battenfeld Technologies, Inc. (BTI) has announced a recall involving its M&P AR-15 Rifle Lower Parts Kit Complete, an aftermarket parts kit.  This recall does NOT include and is not related to Smith & Wesson (S&W) factory produced complete M&P rifles.

The M&P AR-15 Rifle Lower Parts Kit Complete, identified as Item No. 110114, consists of the parts necessary to build a complete lower receiver for an AR-15 style modern sporting rifle. BTI is recalling all kits distributed prior to September 12, 2017, which do not exceed more than 4,700 kits. Kits sold during this time period may have been supplied with an incorrect hammer, which may lead to a failure of certain rifles to function as intended, including a potential risk of an unintended discharge. These kits were available for purchase online and through select retailers and distributors, including Turner’s Outdoorsman, Cabela’s, among others.

To learn more, visit https://www.shootingsportsretailer.com/2017/09/19/recall-bti-mp-ar-15-rifle-lower-parts-kit-complete/.

SIG SAUER recalls three rifles

SIG SAUER, Inc. has determined that a limited number of rifles in the SIG716 DMR, SIG516 Carbon Fiber and SIGM400 Predator models were built with a two-stage SIG SAUER trigger that may have an improperly heat-treated hammer. Over time this could result in a trigger malfunction creating a significant safety hazard. SIG SAUER is issuing a mandatory recall to replace the hammer and trigger assembly in these specific rifles. This recall does not affect any military or law enforcement rifles or any SIG MCX/SIG MPX products.

To learn more, visit https://www.shootingsportsretailer.com/2017/09/19/pelican-products-appoints-vice-president-core-consumer-sales/.

Pelican Products appoints Vice President of Core Cusumer Sales

Pelican Products, Inc., a leader in the design and manufacture of high performance protective cases and advanced portable lighting systems, has appointed Terri Schiek to lead its Core Consumer Sales Division in the United States.

As Vice President of Sales, Schiek will be responsible for all sales efforts in the Consumer Division with the exception of consumer electronics. Her mission will be to significantly build the company’s National Accounts business while expanding their grass roots retail business across the U.S. Day-to-day responsibilities include setting overarching sales priorities for the Consumer business and overseeing all aspects of promotional campaigns, pricing strategies and distribution channels with retailers at the national level. She will have direct oversight of all Pelican National Accounts Managers and Regional Managers.

To learn more, visit https://www.shootingsportsretailer.com/2017/09/19/pelican-products-appoints-vice-president-core-consumer-sales/.

SIG SAUER introduces 6.5 Creedmoor Match Grade Elite Performance Ammunition

SIG SAUER, Inc. extends its Match Grade Elite Performance Ammunition line for rifles with the addition of a 6.5 Creedmoor Open Tip Match (OTM) round. Featuring a 140-grain Sierra MatchKing bullet, this new 6.5 Creedmoor load has a muzzle velocity of 2,625 fps with muzzle energy of 2,142 ft./lbs.

Designed for superior accuracy, the SIG 6.5 Creedmoor Match Grade load performs exceptionally well in wind, thanks to its high ballistic coefficient, delivering a flat trajectory with minimal recoil.

To learn more, visit https://www.shootingsportsretailer.com/2017/09/19/sig-sauer-introduces-6-5-creedmoor-match-grade-elite-performance-ammunition/.


Week of Sept. 11


Nosler announces late-year product line expansion

For deep penetration and consistently straight wound channels, look no further than Nosler’s E-Tip Ammunition. The E-Tip smashes through heavy bone and muscle, typically performing like a much heavier bonded core bullet. E-Tip Ammunition is an excellent choice for any North American big game or African plains game.

The Match Grade RDF (Reduced Drag Factor) line was designed from the ground up by Nosler’s world-class team of engineers with the goal of delivering exceptionally high BCs that result in the flattest trajectory and least wind drift possible. The RDF has small, consistent meplats, along with a sleek form and a drag reducing boat-tail design, making it optimal for long range efficiency.

To learn more, visit https://www.shootingsportsretailer.com/2017/09/12/nosler-announces-late-year-product-line-expansion/.

Sauer 100 is now available at all Sportsman’s Warehouse in the U.S.

Blaser USA is pleased to announce that Sportsman’s Warehouse, a leading retailer for the outdoor enthusiast, is now stocking the Sauer 100 rifle.

The Sauer 100 features cold hammer forged SAUER barrel, three position sear safety, patented Sauer EverRest-bedding, adjustable trigger pull and the ultra-proven Erog-Max stock. The Sauer 100 is available in two different configurations, the Classic XT with a robust black polymer-stock and the Classic with a wooden stock that combines the new Sauer Dura-Beech-Stock with the ruggedness of the vintage oil finish. Suggested retail begins at $699.

To learn more, visit https://www.shootingsportsretailer.com/2017/09/06/sauer-100-now-available-sportsmans-warehouse-u-s/.

Barrett Firearms announces U.S. field sales force

Barrett Firearms Manufacturing, Inc., has created a dedicated field sales force of five Regional Managers located strategically throughout the U.S. The role of these new employees is to promote the sales, training and customer support of the Barrett line of world-class precision rifles.

Mountie Mizer, National Sales Manager, stated, “Our requirements for this team were simple. They needed to have industry-leading experience and passion as well as a high level of professionalism for supporting distributor and dealer sales. We feel we have assembled this ‘best in class’ sales team to support our customers’ most important requirements. The entire team brings over 70 years of combined sales experience to Barrett.”

To learn more about your regional sales manager, visit https://www.shootingsportsretailer.com/2017/09/06/3348/.

ELEY .177 air pellets are now available

ELEY has extended its product line to include .177 caliber air pellets, ELEY ventus. ELEY is known as one of the world’s most accurate competition .22LR ammunition manufacturers and ELEY pellets are slated to follow suit. ELEY ventus pellets are a result of years of research and development and are manufactured from all raw material.

To learn more, visit https://www.shootingsportsretailer.com/2017/09/11/3353/.

Featured image: iStock