Mark Ambrose, an avid outdoorsman with 25-plus years of experience working in the crossbow industry and with various other companies, knows crossbows and business. “In 2011, with support from his wife and family, he took a giant leap and opened SA Sports Outdoors, hoping to become the next big name in the outdoor world as a distributor-oriented company,” Peter Bofill, SA Sports’ director of marketing and R&D, said.
Bofill said SA Sports takes a unique approach to sales, offering its innovative recurve and compound crossbows to “mom-and-pop” dealers at wholesale prices. “Dealers are then able to offer our crossbows at reasonable retail prices without being beat out by box stores,” he said. “This approach has elevated SA Sports to new heights. From design to production to sales, SA Sports has created affordability for everyday crossbow shooters and hunters.
“The Aggressor, Beowulf and Bane are our top-of-the-line cross- bow models. Our R&D department works really hard to design and assemble crossbows to give end users comfort, power and deadly accuracy. All of that and more comes at unbeatable prices, which allows SA Sports to offer crossbows that, when compared others, are a step ahead.”
Bofill outlined several notable attributes of SA Sports’ three high-end crossbow models. “The Empire Aggressor 390 offers tactical class and functionality with its tactical foregrip and tactical, adjustable rear stock combined with 390 feet per second of raw power,” he said. “It’s a beast. The Empire Aggressor features a stout quad-limb design, adjustable string stoppers, radical CNC-machined cams with 65 percent letoff and an overall mass weight of 6.15 pounds. The price? $599.99 MSRP.
“We’re also quite excited about the Empire Beowulf, because it’s made with top-quality materials, and it’s the market’s quietest crossbow. Plus, it shoots 360-plus fps. It’s lightweight at 6.5 pounds and features many of the Empire Aggressor’s features, but without the tactical look and adjustability. And it’s just $499.99 MSRP.
“Our newest crossbow, the Empire Bane, is also exceptional. It displays our commitment to a slick, compact design by incorporating high-performance features and unbeatable value at $399 MSRP. It weighs merely 6.9 pounds, shoots up 340 fps, and offers an ergonomic pistol grip and adjustable tactical rear stock for exceptional fit and feel.”
With a growing team, high-quality products and a solid reputation, Bofill predicts the company will continue growing.
“The future looks bright for SA Sports as our professional team continues growing, from our R&D department to our top-notch pro staff to our outside sales force to office and warehouse personnel,” Bofill said. “We’re confident our commitment to excellence will continue improving our customers’ crossbow and hunting experiences.”
For more information, go to www.sa-sports.com.