Prior to 2005, Diamond Archery was a small archery com- pany that was making quality bows, but wasn’t well known. The original company decided to pursue other ventures, and Bowtech purchased the Diamond name late in 2004.

“Bowtech was rapidly growing and wanted to offer a mid-priced product to key retail channels as well as dealers,” Diamond’s product marketing manager, Todd Snader, said. “Diamond Archery, by Bowtech, was born. Ever since, Diamond has focused on the value-minded consumer, creating products for the entry-level youth with unmatched adjustability that grows with them, up to the hard- core hunter on a budget. Of course, Diamond bows deliver the Bowtech quality customers expect.”

2016 brought Diamond to the next level. “Launched at the 2016 ATA Show, the 2016 Diamond Deploy SB features the authentic Bowtech-certified Synchronized Binary Cam system,” Snader announced. “It’s the market’s most accurate and sought-after cam system. The Binary Cam System is comprised of two perfectly symmetrical cams that are slaved to one another, forcing the cams to turn in perfect synchronization. This provides flawless nock travel and tuning that you can set and forget, maximizing accuracy and consistency.”

The Deploy SB also features Bowtech’s field-proven Knight Riser. “Military, automotive and aerospace engineers all turn to the same carbon compound used to produce the Knight Riser,” Snader shared. “The Knight Riser achieves maximum strength while maintaining minimal weight, providing the market’s most ultra-light premium bow. The Deploy SB is a serious hard-core hunting machine that’s lightweight but heavy hitting.”

Diamond recognized the recreational market’s significant growth. “Many archers today have no intention of hunting whatso- ever but want to enjoy the sport recreationally in their backyards or at local shops and clubs,” Snader said. “This movement influenced the Prism’s launch at ATA 2016.

“Based on Diamond’s most popular platform ever, the Edge series, the Prism provides the features every recreational archer needs to learn and grow in the sport: extreme versatility and adjustability,” Snader continued. “The Extreme Adjustability Limb System allows for a generous 50-pound weight-adjustment range. Rotating draw-length modules allow for an astounding 12 inches of adjustment. It’s available in several eye-catching colors and camouflage, fully equipped with accessories and ready to go right out of the box. Just add arrows.”

Snader shared that Diamond is on an exciting course. “Over the next few years, Diamond Archery will continue focusing on technology, specifically cutting-edge innovations in every aspect of archery,” he said. “From innovations in versatility and adjustability to products for hard-core enthusiasts, our products will run the gamut. We’ll also continue supporting young archers and educat- ing our consumers with easily accessible materials that can be presented in easy-to-understand basics.”

For more information, visit diamondarchery.com.