Strother Archery president and owner, Brian Park, has announced two additions to his Management Team. Dan O’Hare is the vice president of Marketing and Brand Management, and Charles Reath is the vice president of Sales.

O’Hare brings a deep resume of experience, ranging from Corporate Global Sales and Marketing from a billion dollar company, to owning his own business and working as a Territory Manager for several companies in the archery industry.

“Not only does Dan have tremendous experience in Sales, but is extremely creative in how to reach our customer through promotional approaches with intend to promote our brand,” Park said. “Dan’s responsibilities will include creating and managing a marketing and advertising campaign that is intended to catapult Strother Archery to become the most-recognized brand in the Archery Industry. Dan is also responsible for our international sales and distribution programs to grow our sales outside of the United States and enable Strother Archery to become known worldwide. He will be working very closely with our sales teams to aid in their efforts. I believe this is a key component to our sustainable growth.”

Reath comes to Strother with a diverse background in retail sales, sales management, and most recently held a position as national sales manager for Sure-Loc Archery Products.

“An important ingredient that we were looking for from this position was experience managing different points of distribution, working closely with dealers and overseeing the efforts of our independent sales staff,” Park said. “This is a critical element in our overall strategy in order for Strother Archery to reach our sales targets and satisfying the expectations of our dealer community.

“Another area that brings added value, we think, is Charles’ knowledge and understanding of the technical aspects of the competition archer, and the demands they have for today’s archery equipment,” Park continued. “Charles shot competitively for over 20 years and we are excited to have someone to focus on the relationship between our dealers and our variety of customers. In summary, we feel the addition of these two key positions will help advance our business to the next level.”

For more on Strother Archery call (888) 758-9269; www.strotherarchery.com