Are you doing all you can to maximize your sales of crossbows—one of the hottest-selling segments our industry has ever seen? The November/December issue of Archery Business features many of the hottest new models—and dozens of proven tips for moving more of them right now.

Speaking of hot sellers, the line of dealer-friendly, value-priced compounds from Mission Archery—sister company of Mathews Inc.—has been on a huge growth curve the last few years. Continuing that strong momentum the company introduced its first crossbow Sept. 10: the MXB-360, designed by Mathews founder Matt McPherson. Our revealing feature on Mission uncovers the “behind the scenes” story of this company’s meteoric success, and includes a very candid interview with McPherson on designing his first crossbow.

Archery Business likes to showcase companies that lead rather than follow, and a prime example of the former is Wildgame Innovations. This innovator of crossbows, game cameras, food supplements and more set new heights in marketing this past August by enlisting the help of TV’s Orange County Choppers to build the new Wildgame Innovations Chopper, which has a goal of attracting more hunters to our ranks worldwide. Our feature on this unique bike, which introduces the company’s new logo, and pays homage to all of its many brands and industry partners, includes info on how pro shops can schedule a local appearance that’s sure to attract curious crowds.

Holiday Season sales can be some of a pro shop’s most-lucrative of the year. Our award-winning Behind The Counter column considers how to make the most of this critical period, when shops are likely to see their largest crowds of “non-hunting” customers looking for head-turning gifts.

Look for these stories and much, much more in the Nov./Dec. issue of Archery Business!