Lancaster Archery’s new dealer site, www.lancasterarcherydealer.com, is just one of three new sites launched this summer by respected distributor Lancaster Archery. The new dealer site features wholesale pricing, convenience, and inventory status for qualified archery dealers worldwide as they place orders for their stores. Dealer Inquiries for brick-and-mortar stores are invited online or by calling (800) 829-7408.

Easy to navigate and designed with every archer in mind, the new LancasterArchery.com is changing the way that archers shop online. Unveiled in July, the new site places more products and information directly at the fingertips of customers with an expanded inventory selection, pro archer recommendations, customer-written product reviews, high resolution images, Loyalty Reward Points, weekly deals, and the opportunity to chat live with Lancaster Archery’s TechXPerts.

The redesign incorporates bold colors and graphics as well as all-new navigational tools. Lancaster Archery is proud to introduce its “Shop By Archery Style,” a navigational tool that allows archers to filter over 100,000 archery products by their preferred discipline: Olympic Recurve, Compound Target, 3D, Recreational, Bowhunting or Traditional Archery.

“This site was designed to serve the wide variety of archers that rely on Lancaster Archery to meet their archery needs,” says Lancaster Archery President Rob Kaufhold, who in 1996, was one of the first offering an online shopping cart featuring archery equipment. “We have spent an extensive amount of time asking archers worldwide how we can improve the experience of shopping for archery equipment online.”

TradTech Archery, a division of Lancaster Archery Supply featuring TradTech and Samick bows, has also developed a new website aimed at meeting the needs of traditional archers. Visit www.tradtecharchery.com for the latest innovations in traditional archery gear.

For more call (800) 829-7408 or go to www.LancasterArchery.com