shane michelli easton president
Shane Michelli

Greg Easton, president of Jas. D. Easton, announced that Shane Michelli has been hired as the new president of Easton Technical Products, a position he assumed in mid October. Easton Technical Products is an industry leader in the archery business and more specifically, arrow manufacturing. Easton also owns and operates a separate fletching facility, located in Indiana.

Easton conducted an extensive nationwide search for the new president of the Easton Technical Products (ETP) Division. “The manufacturing experience of the ideal job candidate is increasingly more difficult to find in leaders of today due to the large amount of sourced and imported product,” said Greg Easton. “Shane brings a great combination of domestic manufacturing experience along with sourcing experience which will help Easton’s expansion into new categories. Shane’s experience in our industry, along with strong sales, marketing, retail, and manufacturing experience made him an ideal candidate and we are very pleased that Shane has accepted the position.”

Michelli is based in Salt Lake City, Utah, and oversees the ETP operations, which includes archery, mountain products, OEM, military, medical and custom tubing segments. “Great people and a commitment to the sport of archery have made Easton one of the strongest and most recognized names in the industry,” Michelli said. “It is an honor to have the opportunity to lead the Easton brand, and to continue its commitment to archery. Additionally, I look forward to the growth opportunities in the other segments of the Easton business.”

For more information and to view the complete Easton product line visit www.eastonarchery.com.