Winning Olympic Gold requires desire, skill, decisiveness—and the right equipment. These were the key ingredients wielded this past August on the largest stage in the world, when Michele Frangilli of Team Italy used Carbon Express arrows to power his team to the Gold medal at the 2012 Olympic Games in London.

It came down to the last shot to prove which team was the best in the world. A once-in-a-lifetime opportunity predicated on skill and precision. Only a perfect 10 would do. Frangilli stepped up to the line and chose his weapon—a Carbon Express arrow. Seventy meters in milliseconds seemed like a lifetime. The result? A perfect 10. Game over.

“Our Carbon Express arrows showed once again that our focus on precision allows you to bring your game to a new level,” said Rob Reents, Carbon Express’ brand communications manager. “Our promise that Carbon Express arrows help you ‘Shoot Better’ in any situation was proven on the largest stage in the world. When the shot counts, Carbon Express arrows need to be in your quiver.”

Whether your customers’ sights are set on the gold in target shooting, or they’re taking aim at that once-in-a-lifetime big buck, Carbon Express has made an impressive case that its well-rounded lineup should be their “go-to” choice.

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