bowtech new bow ataWhile most other archery companies introduced their 2012 product lines in late 2011, BowTech is once again using the 2012 ATA Show as a platform to unveil its flagship bow.

On Tuesday, Jan. 10 at 9 a.m., BowTech will pull back the curtains on a bow the company has designed to be the best shooting, most accurate, high performance bow on the market. The unveiling will take place at BowTech’s booth, #1949, on the ATA Trade Show floor.

“Last year, the launch of our Invasion CPX was the most anticipated event at ATA. This is our industry’s largest gathering and we feel like it is appropriate to introduce our flagship product there,” said Sam Coalson, director of marketing. “We invite everyone at the show, including our competitors, to gather around our booth to see how BowTech is once again transforming the bow business.”

In 2011, BowTech introduced its award-winning Invasion CPX to an audience of several hundred onlookers. The first 1,000 people to visit the BowTech booth will receive free shirts. There will also be special appearances and performances in the booth throughout the show.

In other BowTech news, Seraphine A. Gott has been named National Accounts Sales Manager, announced Mark Pezzoni, president. In her new position, Gott will be focusing on national sporting goods accounts that sell archery equipment. She will oversee sales of the Diamond, Octane, and Stryker brands of bows and accessories to these accounts.

“Seraphine brings tremendous experience in product sales to BowTech. We look forward to her continuing to build our network of national accounts,” said Pezzoni.

Prior to joining BowTech, Gott most recently served as Regional Sales Manager for Draeger Safety Inc. Previously, she was in sales for Pelican Products Inc., where she focused on consumer markets, including sporting goods.

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