The smiles inside the Mossy Oak meeting booth this morning were both contagious and deserved. The manufacturer’s new COUNTRY camo pattern is incredible. Joining the meeting and sharing his passion for people, the outdoors and the company was Mossy Oak Founder Toxey Hass.

“At the end of the day it’s all about people and building those relationships,” Hass said. “This pattern is just so complex and we are just thrilled with how it came out, and to partner with off-road giant Can-Am is a great thing. I want people to know that we are more than just a camo company. We are a company who supports and reflects people’s outdoor lifestyles. Our whole goal is to better people’s lives through the outdoors. We are privileged to get the chance to make a difference in people’s lives.”

The new COUNTRY pattern no doubt looks amazing, but perhaps the most impressive thing is the pattern looks identical no matter what type of fabric or material it’s printed on.

“It’s a quantum leap in camo design,” said Mossy Oak’s Chris Paradise. “Our marketing efforts are tremendously stronger with this pattern, and it’s without question our most successful and best pattern to date. Getting to partner with Can-Am and seeing this pattern on their off-road vehicles is a big deal. This pattern is a photographic image and it just looks incredible.”

Cameras were snapping and media gurus from around the country were asking questions, and Can-Am’s Jerrod Kelley was spitting out answers.

“This is first for Can-Am,” said Kelley. “We are super excited about the partnership. It’s a perfect marriage between Mossy Oak’s epic new pattern and our off-road power vehicles. We wanted to be part of the passion that is in this room right now. The fit and finish of our Can-Am off-road line has always been heralded as awesome, and cloaking our rigs in Mossy Oak COUNTRY makes them look even more amazing.

For more information, visit www.mossyoak.com or www.can-am.brp.com.