New Ridge Reaper camo is the brainchild of the hard-core Western hunters at Under Armour. These guys pride themselves of “going where they don’t belong” – the harshest, toughest hunting environments they can find.

Between their desire to blend perfectly into their hunting environment and their drive for innovation, the Under Armour team developed a “no background” pattern with coincidental disruption technology to make the wearer virtually disappear.

Standard for viral promotion through share features.