In a recognition that crossbows are becoming increasingly popular for the archery shooting sports, Bear Archery has just launched its first-ever line of crossbows intended to appeal to the entry-level shooter and the hardcore hunter.

Three models are based in an innovative reverse cam design using a new Power V riser making for a better balanced and more efficient bow. Bear has three models in its reverse cam forward facing limb, or “FFL,” series and a new standard geometry bow dubbed the Fortus that’s intended for those just entering the market.