HHA_OptimizerLiteKingPin.jpgFor an unprecedented 11th straight year, HHA Sports struck gold with their Optimizer by retaining the prestigious Bowhunting World Reader’s Choice Award in the single pin category. What more could they possibly do to enhance this already iconic brand? The answer is simple: THE OPTIMIZER LITE KING PIN (MSRP $349). 20 years in the making, the King Pin marks the 3rd generation of archery’s #1 selling single pin and is loaded with features no other bow sight can offer.

The most notable difference is its wheel-forward design, making it compatible with virtually any quiver and extending it further in front of the riser than the Optimizer Lite and Lite Ultra. With 2.1” of vertical travel and touting the industry’s most accurate yardage tape system, the King Pin’s silky smooth all-brass rack and pinion can be dialed from 20 to 100 yards in 1 yard increments. Interchangeable yardage wheels can be swapped out in seconds for shooters that change their set-ups frequently, eliminating the need to retape the sight each time. Enhanced with a crystal clear magnifier hovering over the yardage scale, adjustments to a fraction of a yard are now a reality. A “Blind 20” feature allows the shooter to return the sight to their 20 yard mark while keeping an eye on the target and illuminated sight tapes, courtesy of an add-on Blue Burst light, are sure to be a hit with the ground blind crowd.

With the choice of a 1-5/8” or 2” sight aperture and available in .010 of .019 fiber diameters, the King Pin boasts an exclusive mechanical rheostat that infinitely dims and brightens the pin intensity. Optional magnification lenses (manufactured by Feather Visions) are available in 2x, 4x and 6x and ideal for competition or hunters with aging eyes. Fully integrated 2nd and 3rd axis adjustment top it all off to make the King Pin the most accurate and versatile Optimizer ever!

Designed for the target shooter or bowhunter desiring an extended sight bar, the Optimizer Lite King Pin Tournament Edition (MSRP $379) marks HHA’s first ever journey into the target and 3D world. With all the features of its hunting counterpart, as well as sun shades and sight covers, the King Pin TE offers 4” to 8” of dovetail adjustment and is sure to be making an appearance at the top of the podium soon.

Like its predecessors, the King Pin is made in the USA and carries a 100% Lifetime Warranty. In the field or on the range, grab an Optimizer Lite King Pin today and Be The King…