Mathews’ recently released short video, “DRIVE,” is a full dedication to celebrating women bowhunters who overcome obstacles and naysayers to enjoy the demanding sport of bowhunting.

The 1:46-length video features four women from different background. One is a blacktail hunter and archery coach from northern California, while another is a western big-game hunter from Bozeman, Montana. The third bowhunter featured is a whitetail hunter and cattle rancher from Missouri. The fourth hunter is arguably the most prolific and accomplished of all women bow hunters, Tiffany Lakosky.

Each woman in the video is shown working hard and being dedicated to their craft, all while dialogue is played in the background of others doubting their love for the sport. In the end, each hunter silences the critics as they head out for their hunts.

“So many women I speak to are curious and interested in archery and bowhunting, but are too afraid of failure or looking silly to even try,” Lakosky said in a press release from Mathews. “I hope this inspires women to go for it, because it’s the challenge that makes the bowhunting experience so rewarding.”

Amanda Caldwell, a Real Estate Agent and the bowhunter from Montana, is depicted in the video doing the physical training needed for bowhunting western big game. She echoed the challenged Lakosky mentioned.

“There are a lot of highly motivated women out there rock-climbing and training for triathlons, because they love the outdoors and seek sports that physically challenge them,” Caldwell said in the press release. “I think this video helps outsiders see how empowering bowhunting can be, while also celebrating the dedicated women that are already out there crushing it.”

The video, which can be viewed below, is part of Mathews’ promotion for 2017 AVAIL, its new women’s bow. The company states it is designed specifically to empower female bowhunters. For more information, visit www.mathewsinc.com.

Featured image: Brad Christian