Aimed at today's hard-working hunters seeking the best performance crossbow their money can buy, new Michigan-based crossbow company Killer Instinct has introduced the Killer Instinct 350 ($499.99 MAP).

The KI350 produces speeds of 350 fps+, generated by 14 inches of power stroke on a solid machined aluminum rail. The limbs are a narrow 18 inches and pull inward to a mere 13.5-inch width when cocked. Besides being one of the most compact and well-balanced crossbows on the market, it is also light (6.75 pounds) and features a 5-pound trigger pull, ambidextrous anti-dry fire trigger, and fully adjustable picatinny rail forearm grip.

"When we started designing products for Killer Instinct, we wanted to build the best performance-to-value package ever offered to the consumer," said Scott Lee of Killer Instinct. "Our initial offering, the KI350, produces high-performance on every major element experienced crossbow hunters have provided feedback on the last handful of years — it is lightweight, compact, extremely well balanced, shoots fast, has an accurate easy-pull trigger, with solid-built, guaranteed quality."

The Killer Instinct 350 is being sold as a package that includes: 4×32 glass reticle Illuminated Scope, three carbon crossbolts, side mounting quiver mount, rope cocker, and starter pack of Rail Lube. It will be available in 2014 thru an exclusive dealer network. Every Killer Instinct crossbow comes with a Limited Lifetime Warranty and Prompt No-Hassle Customer Service.

For more info, call (810) 626-3026 or e-mail