Hawk is an exciting new brand for 2014, offering a full line of hang-on and climbing treestands, ladderstands, climbing sticks and treestand accessories. Michigan-based Hawk is distributed by by manufacturing veteran Innopower Inc. — which has been producing high-quality treestands for over 20 years, establishing many industry standards along the way.

"With the launch of Hawk, we've combined a passion for hunting with over 50 years of cumulative experience pushing the limits on product design, testing, manufacturing, and bringing better products to the field," said Hawk President Scott Lee. "It's knowing after hours of scouting, prepping, and shooting, you have the right gear to get the job done — demanding better. Our end mission is making sure you're equipped with the best."

"Hawk's focus from day one has been about creating superior-quality and better-functioning quality products that are still affordable for all the hard-working hunters," said Hawk Chief Engineer Rob Butcher. "The phrase 'Hunt From Above', not only to describes hunting from elevated heights, but also with the highest-level performing gear."

One old simple saying is, "there is always a better way." Hawk's design team approaches product development and hunting like any other challenge in life — be a student by refusing to stop learning. By looking at every product, product component, functioning element, and analyzing its use in the field, Hawk engineers challenge themselves to find the next best way.

"A lot of new conceptual development starts by trying to overcome a limitation, or problem with an existing product or solution," said Lee. "The team we have put together refuses to settle, it's not in our DNA."

Check out Hawk's complete new lineup of products and innovations at ATA Booth 3055, or visit www.hawkhunting.com.