At the recent 2018 NRA Annual Meetings & Exhibits in Dallas, Texas, Bushnell announced three new premium hunting optic lines engineered to provide clarity in any condition. The new Prime, Nitro and Forge lines are engineered in the United States, and they’re built by Bushnell with premium components, exclusive technologies and the most sought-after features in the industry today.

“It’s a new day at Bushnell,” said Matt Rice, Brand Manager for Bushnell. “These three new lines encompass more than 100 new SKUs with industry-leading technologies that focus on the singular promise of bringing our consumers the very best view possible under any condition imaginable. Starting off with Prime and leading up to the highest level of performance with the Forge, these binoculars, riflescopes and spotting scopes will beat the competition when it matters most — in the field when everything is on the line.”

All of the new optics feature Bushnell’s exclusive EXO Barrier external lens coating. Added at the end of the coating process, EXO Barrier molecularly bonds to the lens and fills the microscopic pores in the glass. According to our contacts at Bushnell, it’s the best protective lens coating technology the company has ever developed. The result is an ultra-slick coating that repels water, oil, fog, dust and debris. And it's built to last. The bonded coating won’t fade with the passage of time or normal wear and tear.

Bushnell has always been at the forefront of quality and value, and Prime binoculars, riflescopes, spotting scopes and rangefinders are the next step in the evolution. Prime optics are fully multi-coated and waterproof, offering crisp, bright images in every environment.

“Like all of these lines, head-to-head, Prime out-works and outperforms the competition,” Rice said. “Lowlight performance is outstanding, providing hunters several extra precious minutes of shooting light at those most critical times.”

Bushnell’s new Nitro optics are built to deliver even more with ED Prime Glass lenses that deliver true-to-life color. Plus, the proprietary EXO Barrier lens coating and rubber armor housing protect the binoculars from just about anything hunters could ever encounter. They are also built to withstand every environment. The fully multi-coated optics deliver bright, high-contrast images with minimal eyestrain. Nitro laser rangefinders are next-level, with range extending to 1 mile and beyond. Forged polymer armor housings and EXO Barrier protective coatings on the lenses ensure that Nitro laser rangefinders perform, rain or shine.

“Nitro was designed to give hunters the clearest view in the foulest conditions,” Rice said. “With all the features our consumers demand and all the technology we can provide, simply put, Nitro gives you more clarity and more time to focus on what matters.”

Bushnell’s Forge line of optics are built with the most exacting specifications to ensure nothing is missed, literally. Every element in the optical path features the very best coatings Bushnell has to offer. The brightness, resolution and color produced by Forge are simply outstanding.

“Bushnell’s Forge line of optics are packed with features,” Rice said. “They are weatherproof, waterproof and equipped with the necessary tools to adjust to every shooting condition. Ultra Wide Band Coating provides optimum brightness and true color in every lighting condition, especially under harsh, bright, sunlight or in those very last few moments of shooting light when competitor optics begin to fail.”

Specs and Prices

Prime roof-prism binoculars have multi-coated lenses and waterproof construction; they come in the following six models: 10×25, $107.95; 8×32, $143.95; 10×28, $155.95; 8×42, $167.95; 10×42, $179.95; 12×50, $215.95.

Like the Prime binos, Prime spotting scopes are waterproof and feature multi-coated lenses; they come in three models: 16-48×50, $359.95; 20-60×65 (straight or 45-degree eyepiece), $431.95.

Prime laser rangefinders feature an angle range compensation to account for aiming uphill or downhill, which is perfect for bowhunters in treestands or those who spot-and-stalk in hilly or mountainous terrain. The rangefinders also feature scan mode to continuously update distance (up to 1,300 yards). Two models are available: 5×20, $239.95; 6×24, $194.95.

Nitro roof-prism binoculars are built with a rugged housing, advanced coatings and extra-low dispersion glass; they come in three models: 10×25, $299.95; 10×36, $359.95; 10×42, $419.95.

Like the Nitro roof-prism binos, Nitro spotting scopes have extra-low dispersion glass and advanced coatings; two models are available: 15-45×65, $719.95; 20-60×65, $899.95.

The Nitro 6x20mm laser rangefinder ($359.95) features a scan mode and angle range compensation, and it also has a brush mode, which helps the user to avoid being fooled by foreground brush, branches and other objects. The 6x20mm Nitro ranges up to 1 mile.

Last but certainly not least, the flagships of the product introduction are the new Forge optics. The binoculars feature Bushnell’s top-performing coatings (including ultra wide band, phase, and dielectric coatings) as well as extra-low dispersion glass. They come in four models: 10×30, $419.95; 8×42, $551.95; 10×42, $575.95; 15×56, $959.95.

Forge spotting scopes aren’t inexpensive but they deliver premium performance at a lower cost than many competitive products. The spotters feature premium glass and coatings. Three models are available: 10-50×60, $1,379.95; 20-60×80 (straight or 45-degree eyepiece), $1,439.95.

For more information on Bushnell binoculars, spotting scopes and laser rangefinders, visit www.bushnell.com.